PlayPower, Inc. announced that Lynne Vandeveer has joined PlayPower as Chief Marketing Officer effective February 19, 2013.
Vandeveer will report to Joseph Copeland, PlayPower’s Chief Executive Officer. As Chief Marketing Officer, Vandeveer will be responsible for leading PlayPower’s branding strategy, marketing, innovation and product development teams on a global basis.
Vandeveer joins PlayPower with over 17 years experience in key sales, marketing and innovation roles in leading global companies. Since 2011, she has served as Senior Category Director with Kellogg Company, a $13.2 billion leading global consumer goods company with direct responsibility for leading the largest category in Kellogg’s snack division.
Prior to Kellogg, Vandeveer spent 15 years in the global consumer goods industry with organizations such as Kraft Foods, Cadbury, PepsiCo, and S.C. Johnson & Son based both in the United States and Europe.
“Lynne’s proven effectiveness as a global marketing and product development leader will be a tremendous asset to PlayPower,” states Copeland. “Her extensive experience will help drive growth for PlayPower’s marketing and product innovation efforts globally.”
Vandeveer holds a Bachelor of Arts degree from Dickinson College, a Bachelor of Fine Arts degree from the University of Michigan and a Master’s Degree in Business Administration also from the University of Michigan.
PlayPower is a leading global provider of Play, Sport and Recreation facilities and equipment. The company is headquartered in North Carolina, USA, with manufacturing facilities in Missouri USA, Sweden and the United Kingdom. The Company is represented in over 60 countries globally and has over 1100 employees.
PlayPower is made up individual brands with specific areas of expertise and market focus. They include Miracle Recreation, EZ Dock, Little Tikes Commercial and Soft Play in the United States, HAGS in Sweden, and HAGS/SMP, Playdirect and Freemove in the UK. All of the PlayPower brands are leaders in the markets in which they serve and have years of experience bringing play and recreation to life.
PlayPower's vision is To Inspire the World to Play through its mission of Creating Outstanding Play Environments for All Ages and Abilities. More information is available at: http://www.playpower.com
PlayPower is a portfolio company of Apollo Investment Corporation.
About Apollo Investment Corporation
Apollo Investment Corporation is a closed-end investment company that has elected to be treated as a business development company under the Investment Company Act of 1940. The Company provides private debt market solutions to middle market companies in the form of senior secured, mezzanine and asset based loans and may also acquire equity interests. The Company seeks to provide private financing solutions for private companies that do not have access to the more traditional providers of credit. Apollo Investment Corporation is managed by Apollo Investment Management, L.P., an affiliate of Apollo Global Management, LLC, a leading global alternative investment manager.
For more information, please visit http://www.apolloic.com